If you’re someone who has a product or service that you want to market and you’re looking for some effective ways to get the word out, one thing that should go on your to-do list is signing up for a couple of trade shows in your city or region. It’s a great way to network with other business owners and vendors, it’s a smart way to test out any new product or services that you may have and most importantly, it’s one of the most effective ways to reach potential customers.
The key to having a successful time at a trade show is about doing more than just showing up with a table. There are certain strategies that you must incorporate to keep people’s attention. If you’d like a few tips on how you can do just that, please continue reading:
Get as close to the main walkway as possible. A mistake that a lot of business owners make when booking a reservation at a trade show is failing to ask about the placement of their booth. Remember, visitors of the trade shows are going to see a lot of different booths while they’re walking around. This means it’s important that you don’t get overlooked. One of the best ways to make sure that doesn’t happen is to get as close to the main walkway, and even the main entrance, as possible. That way, you’ll be one of the first booths that people see as they’re moving about.
Make sure to be creative with your table. Tables are usually furnished by the sponsors of the trade show. However, you don’t want to have one that looks bland. That’s why it’s important to decorate your table with the color of your logo including when it comes to your tablecloth. You should create a template for your company, have lots of lighting around your table, and also have brochures that visitors can take along with them after talking to you.
Incorporate video with your presentation. Being that technology is such a big part of marketing, it’s also a good idea to incorporate some type of video or slide show with your presentation. It can be something that explains what your company is about or a video or slide show that features reviews from some of your former or current clients. If you’ve never made a video for a trade show before, the internet has all kinds of tips. Just go to your favorite search engine and put “how to make a video for trade shows” in the search field.
Showcase premiere products. If you were to consult with a trade show display company like Blazer Exhibits & Events about getting some trade show display tips, one thing that they might recommend is that you use this as an opportunity to showcase some of your new products. People always enjoy feeling like they are getting in on something new. By sharing with them items that are not currently on sale at your store or on your website, you will pique their curiosity about your exclusive items and what else you have to offer.
Offer food and giveaways. There is absolutely no way that you can go wrong with offering food and giveaways at your trade show booth. Food is fun because visitors are oftentimes hungry for a snack as they’re walking through the venue. Giveaways are awesome because people always like to get things for free. So definitely make sure to offer both at your display booth. For tips on some of the best giveaways to offer at trade shows, visit Sales Pro Blog and put “best trade show giveaways” in the search field. Good luck!