Any time that you walk through a mall, before going into a store, there’s a pretty good chance that something in particular has caught your attention. And that would be the retail storefront design that’s next to the entrance. The reason why storefronts are so effective is because they are an effective way to showcase new merchandise or creatively display a theme so that customers will want to walk into the store and take a closer look at all that’s inside.
If you’re a retail manager and you’d like a few suggestions on things that you can do to improve your storefront designs so that more individuals will want to walk into your shop, please read these five great tips:
Create a theme. The first thing that you should do is think about the kind of theme that you want to have for your window. If a particular holiday such as Valentine’s Day or Christmas is coming up, it’s a good idea to go with colors and designs that are most associated with those days. On the other hand, if you have a really great sale on a particular set of items, make sure to design a window centered around those things.
Make your storefront eye-catching. One mistake that some managers make is not thinking outside-of-the-box when it comes to their storefronts. It’s perfectly OK to come up with something that is avant-garde or unique. In fact, it’s oftentimes the really abstract-looking windows that tend to catch the most attention. Just make sure that with whatever you do, the products are the focal point.
Stack your products. Speaking of products, one of the best ways to get the people passing by to stop by your window and take a second look is if you stack your products or put them into a pyramid shape. Another thing that you might want to consider doing is adding a backdrop. That way, onlookers will be forced to just look at the window and not all of the items that you have inside. This works in your favor because it encourages them to then walk in to see what else you have to offer.
Use good lighting. Say that you had the kind of store that was similar to Imagine Glass in the sense that it sold architectural glass. If you wanted to display the glass in the storefront of your retail store, it’s important that you use lights that will reflect beautifully off of it. In fact, it’s important to use good lighting for any kind of storefront that you design in order to illuminate your product.
Less is more. Although it’s a smart idea to use different things like mannequins and props in your storefront displays, at the same time it’s also a wise if you make sure that you don’t make your windows look too cluttered. You don’t want someone to look at your displays and not be clear about what you’re actually showcasing. So as you’re in the process of coming up with your design, by keeping the motto “less is more” in mind, you’ll end up with just enough to get the kind of results that you want. For some awesome storefront display ideas, go to Pinterest or Boutique Windows and put “storefront display ideas” in the search field.