Most small businesses are local – either they are retail shops or they offer some kind of service. When it comes down to it, these brick and mortar establishments have it tough. In fact, the moment that they open the doors, they are swimming against the current. This is exactly why local marketing is so important. Reaching out to the people in your community is a critical part of growing your business. Without your local customers, you will lose them, which could actual result in you losing your business. The truth of the matter is that local marketing is not difficult to achieve – you simply have to employ a number of methods and strategies that start to build exposure. Word of mouth marketing is essential, but you also want to take measures to build your local SEO as well. Here is how to create a local small business marketing strategy.
- Plan and create a blue print – this is an essential first step, but you don’t want to jump into your marketing planning blind. Indeed, you want to think about your demographic, you want to think about your audience and you want to consider a number of factors that will help you narrow in on a clear objective.
- Create buzz – when you are creating any kind of local marketing campaign, your first step is to create some fanfare. You can do this by getting creative and thinking of a way to get noticed. For instance, you may want to offer some kind of crazy, unheard of deal. You may have to invest a little money, but in the long run it will be totally worth it. The more outrageous, funny or weird your idea is, the better. Don’t worry about alienating people – you want to take calculated risks.
- Have a party – of course, you will want to have a big party to celebrate your opening. Ideally, you want to hire some kind of PR company that can reach out to various contacts. With a big party, you can announce your presence in a particular community. Moreover, you can get to know your community, which can be an important part of the demo testing process. When your guests are at your retail location, you want to feel out the crowd and pay attention to their comments – good and bad.
- Create an excellent sign – without a strong sign that announces your business’ presence in a certain community, you may as well be invisible. Indeed, you may want to visit SignPost, Inc. to have a sign crafted for your location. When it comes to local marketing, a sign is an essential part of the entire equation.
- Boost your onsite SEO – if your small business has a website, you want to optimize it for local searches. Indeed, you want people searching for certain queries to stumble upon your business. You can do this by entering keywords and phrases that have to do with your business and the type of products and services it offers. In the end, this is a great way to boost your international exposure as well, which will help when you have an online store.