Viral marketing is one of the most significant and powerful trends in marketing today, and it has the power to give your online business huge amounts of exposure at a minimal cost. Imagine unprecedented levels of traffic flooding into your domain after a successful viral advertising campaign. It can be done, if only you know the best ways to harness the power of viral marketing for your business. This is wholly different from typical marketing strategies, and will require a significant change in thought and action.
-Understand the Medium
In order to propagate a successful viral marketing strategy, you need to understand how viral marketing works. This is not the marketing of old days, which emphasized product information, testimonials, and convincing pitches. Viral marketing works by creating a buzz. You get people talking about your company, spreading your name through word of mouth, building a sense of interest in the market. For this reason, viral advertising needs to stand out. It needs to be remarkable so that people will take note, talk about it, and share it.
-Evoke an Emotional Response
Viral advertisements work by speaking to the deepest levels of the audience’s thought process. Where old-fashioned marketing techniques sought to win the customer over through rationalization, viral marketing reaches to an emotional level. A viral advertisement will make you laugh, raise your eyebrows, or do a double-take. It should be surprising and should evoke an emotional, rather than rational, response from the viewer.
-Make It Easy to Share
Advertising online is especially suited to viral marketing because of the potential for sharing. Remember, sharing is what you want. The worst thing you can do is become possessive of your viral advertisement, restricting it to one website or network. Your viral marketing ads should explode and reach as far as possible, as quickly as possible. Make your marketing material available for download, spread it through every social media network, and maximize its sharing potential. This is how you get the most out of a viral marketing campaign.
-Use the Power of Video
Even before the television became a common household item, marketers knew the importance of advertising through video. Moving pictures are highly engaging, making them great marketing material, and the popularity of online video networks makes viral video promoting as easy as can be. You won’t have to pay for prime time advertising space in order to reach your target audience. An online video can make its way through hundreds of channels in practically no time. Videos go viral more quickly than almost any other type of media, so use this fact to your advantage.
-Always Be Creative
The only viral marketing campaign that is guaranteed to fail is one that is boring. You need to bring fresh thinking to everything you do in business, especially marketing. Stay current with the latest trends to keep track of what’s gaining popularity and what’s floundering. Quality viral marketing can make anything from an e-commerce website to a back link removal service look interesting and exciting. If your viral marketing strategies are creative and unique, you will be on your way to success.