When you’re dealing with the day-to-day demands of running your own business, we can totally understand why some things may not be as much as a priority as others. For instance, if you had to choose between improving your products or creating a public relations campaign, we’re pretty sure you would go with the former option.
However, that doesn’t mean that PR shouldn’t be an important thing to focus on. That’s because, for so many reasons, it’s vital for any business to be able to succeed. And that’s why we wanted to provide you with five benefits that come with having public relations for your business below:
It makes people aware of your brand. You can have some of the best products and offer some of the most outstanding services around, but it’s not going to matter much if no one knows about it. One thing that PR does is get the media interested in your brand and the more that they write or talk about it, the greater chance you’ll have of generating more business.
It puts you in touch with all kinds of media. There used to be a time when companies only had to focus on radio stations and newspapers, but thanks to the internet and social media websites, business leaders now have the chance to connect with people all over the world. That’s why it’s important to reach out to reporters (who you think would be interested in your company) on social media websites like Facebook, Twitter and LinkedIn. This helps to put you in the position of not just being talked about locally, but internationally too.
It can get your customers involved. If you’re someone who spends a significant amount of time on your own Facebook fan page and Twitter account, then make the most of it by posting your press releases on it so that your own “followers” can read about what’s happening with your business. On your Facebook page, ask them to “Like” it and pass it along. On your Twitter account, request that the “retweet” the press release link. It’s a quick way to introduce prospective customers to your company.
It drives social media search engines to your website. Before the internet, companies spent a lot of time doing things like making a press kit template so that, hopefully, the media would reach out to them. Now, it’s all about making sure that your website is updated on a regular basis. Search engines like Google and Bing are always “looking” for new snippets to reference on their sites, so if you keep your content current, that’s a good way to increase the amount of search results that you get.
It makes you a leader in your industry. Although, in some ways, hiring a PR agency can make things easier for you, if you want to be considered an expert in your industry, there are real advantages that come with creating your own campaign. If you decide to do so, make sure it includes sending out your written press releases; seeking out reporters and bloggers that you enjoy and commenting on their stories; reaching out to smaller niche publications and AM and online radio stations and signing up on websites like HelpAReporter.com so that people can contact you for quotes or interviews. Remember that the more visual you are, the more media attention you’ll get which is ultimately great for the success of your business.