On-line marketing has been soaring and everyone is utilizing the web to get a message out to the public. While the Internet does provide small businesses with many marketing opportunities, the internet and email ad game is flooded with advertisers meaning your business will be lost in the shuffle of pop ups, pay per click ads, and email campaigns. To stand out from the crowd and ensure that your audience notices your marketing efforts direct mail marketing is the most effective tool. Here are 5 tips to make direct mail marketing work for your small business.
- First, if you are not sure where to begin, you can utilize services from the U.S. Postal Service. The Postal Service offers an Every Door Direct Mail program through which you will be able to send your marketing materials to every home in a specific neighborhood for under 15 cents per home. This will allow you to send out highly targeted promotions, ads, coupons and more in your community.
- When creating your ad materials, be sure to post a specific promotion or deal that your small business is offering to customers on the very front. This will boost readership and the likelihood that the recipient will take the time to read the ad. Also, don’t simply choose the cheapest ad option available. Instead, choose the one with the highest proven return on investment for ad materials that are effective.
- While you should avoid cramming your ad with too many graphics and images, you can provide other unique, enticing features. You can have a mobile barcode on your ad, certificates or even product visuals that will entice the reader and draw them in.
- Consider your direct mail campaigns as a way for you to develop a relationship with your current, future or potential clients. Ask for feedback and questions your customers may have. Also, he honest and upfront. If your letter says “urgent” when it is not, people will feel tricked or misled.
- Focus on presentation. Don’t print out thousands of brochures or fliers on your home printer and expect a good response from recipients. You will get out of it what you put into something; so don’t skimp out on your ads. Invest the time and money into creating well-made, high quality materials that will impress your audience. Also, be sure to design based on your particular demographic so that it will appeal to their interests, preferences and generational values.
All of these tips will help you to more effectively utilize direct mail marketing in addition to or instead of Internet marketing so that you and your small business can stand out from among the crowd. Utilize the U.S. Postal Service or KD Mailing & Fulfillment to target your audience, promote your deal on the very front so it can grab the recipient’s attention, use unique features like mobile barcodes, develop a relationship and earn trust, and finally focus on a quality product and presentation for an optimal return on your investment.